Commercial partnerships
Campaign Partners
Current Campaign Partners
A joint project to engage 1200 young people from the Midlands was undertaken by the Army and Chance to shine this summer. Extensive regional PR was undertaken promoting the positive benefits of an Army career for young people.
Designed by Chance to shine cricket coaches the camps engaged young people on a number of levels. The Army’s Midlands recruitment office was the official sponsor; providing skilled staff & equipment (e.g. climbing wall, command tasks, paint balling range) per camp, goody bags, free transportation for schools, plus marketing support.
Further work is planned across the country for 2008.
A campaign that recognises the power of cricket to enhance the education of young people