Chance to shine - Educating through cricket

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Commercial partnerships

A business can support the campaign either commercially or charitably.

Commercial Partnerships

Cricket Foundation Enterprise Ltd. (CFE) manages all trading relationships relating to the Chance to Shine supported by Brit Insurance campaign. CFE is actively looking for business partners to help raise funds for the campaign.

For businesses interested in engaging with communities at either or both a corporate social responsibility and promotional level, Chance to Shine is well positioned as it works in thousands of schools across the country.

And through existing partnerships and associations within the worlds of cricket, sport, government and education it offers businesses a network across which to promote brands, services and products, whilst benefiting from a direct association with a brand that has built its own high levels of trust since launching in 2005.

There are three basic levels of business engagement:

Premier Partner - typically driven by corporate social responsibility (CSR) and sales & marketing strategies.

Campaign Partner – businesses looking to enhance specific products or service/brand(s) to audiences connected to the Chance to Shine programme.

Business Partner - a sales commission or ‘in-kind’ arrangement, which focuses solely on product or service promotions to Chance to Shine audiences.

 “As a major supporter of cricket in the UK we are committed to the game at all levels to allow people from diverse cultures and backgrounds to get involved. Our existing profile and involvement in the game supported our decision to create a partnership that uses cricket as the catalyst to make a positive difference in our local communities”.
Dane Douetil CBE,
Former CEO Brit Insurance 

"Slazenger are extremely proud to support Chance to Shine - cricket's leading grassroots development programme. By providing clothing and equipment to schools and clubs associated with the programme, we are working together to help thousands more children across the UK have the opportunity to play and enjoy this great sport!”
Sunny Singh, Sponsorship Manager, Dunlop Slazenger International

For further information please contact:

Claire Hall: claire.hall@cricketfoundation.org.uk
Partnerships Development Manager - Cricket Foundation Enterprises Ltd.
Mobile: +44 (0)7920 878 290  Office: 020 7820 1859